- // Continuing to push technology’s limitations
- // to solve complex business and design challenges
- // in powerful + integrated ways
See-ming Lee 李思明 SML is an art director, designer, photographer and technologist with 10+ years of professional experience in New York City.
See-ming combines his unique skill sets as both a designer and programmer to help international Fortune 500 companies with their websites, advertising campaigns, interactive installations and prototypes which has led to numerous industry recognitions.
Projects he worked on had been featured in The Associated Press, BBC, Business Week, CBC, CNet, CNN, Forbes, IHT, New York Times, Red Herring, ReadWriteWeb, Reuters, USA Today, Vanity Fair, Washington Post, Web Designer Depot and Yahoo! They have also been recognized in multiple Omni Intermedia Awards, One Show Interactive awards, WWW Health Awards, WMA Web Awards and Graphis Interactive Annuals.
Notable clients in the past include AOL, Bank of America, Bristol-Myers Squibb, British Airways, David's Bridal, EMI Muisc Publishing, IBM, IconMedialab, Prada, Regus Group, MasterCard Advisors, MasterCard Interntional, McKinsey & Co, Morgan Stanley, WebMD, Yale University and Ziff Davis Media.
See-ming holds a B.A. in fine art with a concentration in graphic design from Yale University.
Professional Affiliation: AIGA, IxDA, SML.
// SML Universe / CCSTO = CCO + CSO + CTO / 1976-09-25T10:01+08:00 to present
-
// Carini Lang / CariniLang.com 2005
- Interaction Design /
- ActionScript 2.0 Programming /
- Sound Design /
-
// Duplexlab / Duplexlab.com 2004-2005
- Graphis Interactive Annual 3, 2005 /
- Interaction Design /
- ActionScript 2.0 Programming /
-
// HMHnyc / Store / Gallery
- creative direction /
- Art Direction /
- Graphic Design /
- Interaction Design /
- ActionScript 2.0 Programming /
-
// Jen Chen + Peter Evans / Wedding 360
- creative direction /
- Graphic Design /
-
// Yale University / Athletic Department
- Identity Design /
- Interaction Design /
-
// Yale University / Discourses
- Art Direction /
- Graphic Design /
-
// Yale University / The Yale Herald
- Photography /
- Graphic Design /
// IconNicholson / Art Director + Senior Interface Engineer / 2002-09-01 to 2008-06-24
-
// AOL / Consumer Experience Strategy + Interactive Demo
- Strategy /
- Information Architecture /
- Art Direction /
- Graphic Design /
- Interaction Design /
- ActionScript 2.0 Programming /
-
// AOL / Broadband Experience Modules Proof of Concepts
- Information Architecture /
- Interaction Design /
- ActionScript 2.0 Programming /
-
// AOL / Weather Channel
- Site Redesign /
- Resolution-independent Vector Icon Design /
-
// Bristol-Myers Squibb: Light to Unite for World AIDS Day 2005 / LightToUnite.org 2005
- Concept /
- Poser Animation /
-
// Bristol-Myers Squibb: Light to Unite for World AIDS Day 2006 / LightToUnite.org 2006
- Step Inside Design Best of Web 2007 /
- Web Marketing Association (WMA) 2007 WebAward, Outstanding Website /
- Creative Direction /
- Art Direction /
- Graphic Design /
- Interaction Design /
- ActionScript 2.0 Programming /
-
// Bristol-Myers Squibb: Reyataz / Reyataz SoundJam rich-media ad campaign
- Art Direction /
- Graphic Design /
- Interaction Design /
- ActionScript 2.0 Programming /
-
// Bristol-Myers Squibb: Reyataz / rich-media ad campaigns
- Art Direction /
- Graphic Design /
- Interaction Design /
- ActionScript 2.0 Programming /
-
// Bristol-Myers Squibb: Sustiva / rich-media ad campaigns
- Art Direction /
- Graphic Design /
- ActionScript 2.0 Programming /
-
// EMI Music Publishing / emimusicpub.com
- Art Direction /
- Graphic Design /
- Information Design /
-
// Fujifilm / Fujifilm Technology
- Interaction Design /
- ActionScript 2.0 Programming /
-
// IconNicholson / Client Showcase 2005
- Art Direction /
- Motion Graphics /
- Soundtrack /
-
// IconNicholson / Client Showcase 2005 Indian Country Edition
- Art Direction /
- Motion Graphics /
- Soundtrack /
-
// IconNicholson / Social Retailing (sm)
- CBC / 2007-01-19 / Mirror, mirror on the wall, which pair of pants is the fairest of all? /
- CNet / news.com / 2007-01-18 / Where MySpace meets the mall /
- CNN Money / 2007-01-22 / The Web, camera and texting in fitting room /
- Kiosk Marketplace / 2007-01-29 / Social retailing splashes into NRF ’07 /
- Marketing Vox / 2007-01-19 / Social Retailing: The New In-Store Experience /
- Reuters / Virtual Mirrors / media:video /
- USA Today / 2007-01-19 / Retailers try on dressed-up fitting rooms /
- Washington Post / 2007-01-16 / Interactive Mirror Mirror on the Wall /
- concept /
- information architecture /
- aura design / c# Programming /
-
// IconNicholson / Nanette Lepore / Nanette Lepore’s Bloomingdale’s Keds Promotion / Social Retailing (sm) / Interactive Mirror / ShopTogetherLive.com
- BBC Radio /
- BrandWeek / 2007-03-26 / technology: Technology: Bloomingdale"s Puts Hi-Tech To The "Dressing Room" Test /
- International Herald Tribunue / 2007-03-18 / Interactive store mirror allows online participants to tell you how you look /
- New York times / 2007-03-18 / If the Mirror Could Talk (It Can) /
- Red Herring / 2007-04-19 / Bricks Fight Back: Retailers deploy their own techno-magic to battle web stores /
- RTL / Germany Television /
- Yahoo Tech / 2007-03-19 / Fashion Update: Take Your Buddies Shopping /
- concept /
- information architecture /
- aura design / motion graphics /
-
// MasterCard International / rich-media ad campaigns
- Interaction Design /
- ActionScript 2.0 Programming /
-
// MasterCard International / Weekends Matter Promotion / rich-media ad campaigns
- Media Magazine’s Creative Media Awards 2004, Finalist /
- New York Festivals Interactive Awards 2004, Finalist /
- interaction direction /
- ActionScript 1.0 Programming /
-
// MasterCard Advisors / Portfolio Analytics Business Intelligence Application
- Art Direction /
- Graphic Design /
-
// Morgan Stanley / Van Kampen Investments / Rich-media ad campaigns
- Art Direction /
- Concept /
- Graphic Design /
-
// Project Rebirth / ProjectRebirth.org
- Communication Arts / Design Interact / Site of the Week /
- Graphis Interactive Annual 3, 2005 /
- One Show Interactive 2005 Merit Award /
- Web Marketing Association (WMA) 2005 WebAward, Best Non-Profit Web Site /
- Timeline component:
- Art Direction /
- Interaction Design /
- ActionScript 2.0 Programming /
-
// Regus Group / regus.com
- Information Design /
- Interaction Design /
- Art Direction /
-
// Ziff Davis Media / ZiffDavis.com
- Art Direction /
// IconNicholson / Senior Designer + Senior Interface Engineer / 2000-09-01 to 2002-09-01
-
// IconMedialab / IconMedialab.com
- Graphic Design /
-
// IconNicholson / Holiday Card 2001
- Art Direction /
- Interaction Design /
- Graphic Design /
- ActionScript 1.0 Programming /
-
// IconNicholson / Holiday Card 2002
- One Show Interactive 2003 Merit Award /
- Interaction Design /
- ActionScript 1.0 Programming /
-
// MasterCard International / MasterCard Destinations Travel Portal
- Identity Design /
- Information Design /
- Graphic Design /
-
// Prada / Prada Epicenter Store / New York / Staff Device
- Interaction Design /
- Flash 4 PocketPC Programming /
-
// Prada / Prada Epicenter Store / New York / Intranet
- Interaction Design /
- HTML + JavaScript Programming /
-
// Prada / Prada Epicenter Store / New York / Web "Vomit" Prototype with Reed Kram + Rem Koolhaas
- Interaction Design /
- HTML + JavaScript Programming /
-
// Song Writers Hall of Fame / SongwritersHallofFame.org
- Graphis Interactive Annual 3, 2005 /
- One Show Interative 2003 Merit Award /
- South by South West (SXSW) Finalist /
- Web Marketing Association (WMA) 2003 WebAward, Outstanding Web Site /
- ActionScript 1.0 Programming /
// IconNicholson / Designer / 1999-09-01 to 2000-09-01
-
// IBM / Small Business Solutions interactive prototype
- Graphic Design /
- Interaction Design /
- HTML + JavaScript Programming /
-
// Wall Street Rarities / WSJ.com
- Interaction Design /
- HTML + JavaScript Programming /
// Agency.com / Intern / Freelance / 1997-06-01 to 1997-08-30
-
// British Airways / Worldwide Gateway
- Interaction Design /
- Motion Design /
-
// GTE / ISDN Technology + Long Distance Carriers banners
- Graphic Design /
-
// Lucent Technologies / Small Business Solutions
- Graphic Design /
// education
-
//
Yale University /
Bachelor of Arts in Art, Graphic Design concentration / 1993-1999
- Liberal arts education /
- Art / Richard Benson / Paul Elliman / John Gambell / Michael Rock /
- Architecture / kent bloomer /
- Computer Law /
- Computer Science /
- Economics /
- English /
- History of Art / Vincent Scully /
- Mathematics /
- Music /
- Operations Research / Eric Denardo /
- Organic Chemistry / J. Michael McBride /
- Physics /
- Psychology /
- Graduate-level classes /
- Chinese Literature /
- Graphic Design /
- Interaction Design /
- Information Design / Political Science / Edward Tufte /
-
// Pui Ching Middle School / 1995
- HKCEE 1993, 8A1B, 99.85% percentile in hongkong /
- Additional Mathematics /
- Biology /
- Chemistry /
- Chinese /
- Chinese Literature /
- Computer Science /
- English /
- Mathematics /
- Physics /
// languages
- // ActionScript 1.0 / ActionScript 2.0
- // ASP / ASP.NET
- // Basic
- // Body Language
- // C#
- // Chinese / Cantonese
- // CSS 1.0 / CSS 2.0
- // English
- // HTML / XHTML
- // Java
- // JavaScript / JScript / JScript.NET
- // Logo
- // Processing
- // Python
- // Typography
- // XML / XSD
// tools
-
// 2d Graphics //
- Illustrator /
- InDesign /
- Photoshop /
- // 3d Modeling //
- // 3d Rendering //
- // Audio Editing //
- // Audio Interface //
- // Cartography //
- // Digital Audio Workstation (DAW) //
- // FM Synth //
- // Hardware //
-
// Head-fi //
- AKG K601 /
- AKG K701 /
- Shure SE530 /
-
// IDE //
- Eclipse /
- ASDT /
- FDT /
- MTASC /
- Microsoft Visual Studio /
-
// Interactive //
- Flash /
- Processing /
- // Keyboards //
- // Mastering //
- // Motion Graphics //
- // Operating System //
- // PDF //
- // Plugins //
- // Sampler //
-
// Type //
- FontLab /
- // Weapon //
// Interests
- // Business //
- // Code //
- // Computer Science //
-
// Graphic Design //
- Calligraphy /
- Corporate Identity /
- Circles /
- Grids /
- Motion Graphics /
- Patterns /
- Symbols /
- Typography
-
// Information Design //
- Annual Reports /
- Forms /
- Manuals /
- Maps /
- Style Guides
-
// Life //
- Dogs /
- Gadgets /
- Languages /
- Shopping /
- Wit
-
// Maps //
- Airplane Safety Instructions /
- Conceptual Diagrams /
- Street Maps /
- Subway Maps
-
// Mathematics //
- Cellular Automata /
- Graph Theory /
- Nature
-
// Methodology //
- Analysis /
- Research
- // Organization //
-
// Philosophy //
- Architecture /
- Bauhaus /
- Hypothesis /
- Systems
-
// Psychology //
- Color Theory /
- Heuristic Evaluation
- Human-Computer Interface /
- Interaction Design /
- User Interface Design /
- Usability Studies /
-
// Pure Science //
- A New Kind of Science /
- Organic Chemistry
-
// Reference //
- Dictionary /
- FAQ /
- Thesaurus /
- Wiki
// Quirks
- // Architects //
-
// Artists //
- Tom Levine /
- Pablo Picasso /
-
// Books //
- Academic Journals /
- Manuals /
- Non-fiction /
- Research Paper /
- User Experience Design
-
// Fats //
- cognac raison ice cream /
- green tea crème brûlée
- // Furniture Design //
-
// Logic //
- Chess /
- Go /
- Logic Puzzles /
- Scrabble
-
// Music //
- J.S.Bach /
- Jazz /
- Symphonic Electronica /
- 王菲
-
// Photography //
- Joel-Peter Witkin
-
// Reds //
- Barolo /
- Châteauneuf-du-Pape /
- Rioja