SML Identity
by See-ming Lee
If you understand the metaphors behind my logo, then you’ll know who I am.
1/ Identity
My identity, SML, was designed in 2007. It took me three months to arrive at the final solution.
2/ Logo
The logo is constructed using three circles. Small, medium, and large.
The circles serve as a mnemonic device with their three different sizes. However, they hold a much deeper meaning beyond just aiding memory.
3/ Circles.
- Inner Circle. Who I am. Self. Inner self. The private view.
- Middle Circle. Transformation layer. Through which.
- Outer Circle. How the world perceives me. Outer self. The public view.
4/ Colors have meanings in the SML Universe.
- Magenta. Design. Creativity, Ideas, Concepts.
- Yellow. Technology. Magic, Mutation, Transformation.
- Cyan. Marketing Strategy. Communication.
5/ Synergy.
Wielding design and technology together is a methodology and philosophy unique to me.
Business. When you incorporate strategy into the equation to craft a solution, it’s all about synergy. It’s the essence of how I work and the very way I live my life.
6/ My identity expressed in English.
I’m SML, and design is my essence. Leveraging the power of technology, I bring my ideas to life as impactful marketing solutions.
7/ My identity expressed in SML Math Notation.
Synergy = Design + Technology + Marketing Strategy
