See-ming Lee 李思明 is the Executive Director of SML Universe, a company based in Hong Kong with a focus in interactive media. See-ming combines his unique skill sets as both a designer and a technologist to help international Fortune 500 companies with their websites, advertising campaigns, interactive installations and interactive prototypes.
After graduating from Yale University in 1999, See-ming moved to New York and started working as Designer (1999-2000) for IconNicholson / LBi International. He became the first cross-competency employee in the company’s history worldwide, and was promoted as Senior Designer and Senior Interface Engineer (2000-2002), and as Art Director and Senior Interface Engineer (2002-2008). With the desire to gain experience working for startups in preparation to open his own business, See-ming joined Massify as Design Director (2008) and afterwards as Chief Creative Officer (2009-2010) for Artsy. In 2012, he moved to Hong Kong and established his own consultancy firm.
See-ming’s projects have been featured in The Associated Press, BBC, Business Week, CBC, CNet, CNN, Forbes, International Herald Tribune, New York Times, Red Herring, ReadWriteWeb, Reuters, USA Today, Vanity Fair, Washington Post and Yahoo!
His projects have also been recognized in multiple international design and technology awards including the prestigious Omni Intermedia Awards, One Show Interactive awards, WWW Health Awards, WMA Web Awards and Graphis Interactive Annuals. Past clients include Bank of America, Bristol-Myers Squibb, British Airways, David's Bridal, EMI Music Publishing, IBM, IconMedialab, Prada, Regus Group, MasterCard Advisors, MasterCard International, McKinsey & Company, Morgan Stanley, WebMD, Ziff Davis Media, and Yale University.
See-ming holds a B.A. in art with a concentration in graphic design from Yale University.
Professional Affiliation: AIGA, IxDA.
Founded by See-ming Lee (SML) in 2017, RoyaleAPI® provides real-time analytics on battle data for the Supercell mobile game Clash Royale.
We created the first public API for Clash Royale before the official API was released. Our site started as a proof-of-concept for our API, but has since grown into a data-rich content analysis site, with millions of users and 15+ million page views every month.
RoyaleAPI is a registered trademark in the US, and is wholly owned and operated by SML Universe.
Founded by See-ming Lee in 2012, SML Universe is a limited company in Hong Kong specialized in developing user experience.